UCLA Students to Win Tuition for Nov. 13 Game
Students who attend the Illinois game and check in with BruWin Rewards can enter for a quarter of in-state tuition fees.
Updated on Nov. 6, 2026 in Financial Aid
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Two UCLA students who attend the Nov. 13 football game against Illinois will receive a quarter's worth of in-state tuition fees, funded by Champion of Westwood, the media and branding agency that serves as UCLA Athletics' NIL collective. Students must check in with BruWin Rewards and be present before kickoff and stay until at least the final quarter.
Why it matters
The offer targets the gap between UCLA's home games and student attendance, which has drawn scrutiny as the Rose Bowl recorded its lowest average attendance since the Bruins moved to Pasadena. For students, it signals that attendance incentives can directly offset the cost of in-state tuition for a term.
Two Bruin students will receive one quarter of in-state tuition fees for attending the Nov. 13 game against Illinois. The Den Pass rose from $165 to $199, and UCLA Athletics has made all regular season home football and basketball games free for students.
The players
Champion of Westwood
The media and branding agency that serves as UCLA Athletics' NIL collective and funds the tuition offer.
UCLA Athletics
The athletic department of the University of California, Los Angeles, which announced free student admission to regular season home games.
BruWin Rewards
UCLA's free points program that awards students for attending games and buying tickets.
The details
Students first have to check in with BruWin Rewards, a free program that awards points for attending games and buying tickets. They must then be in attendance before kickoff and remain until at least the final quarter. Eligible students who meet those conditions enter the pool for the two tuition awards, which cover in-state tuition fees for one quarter.
Timeline
2025 season: Rose Bowl recorded its lowest average attendance since the Bruins moved to Pasadena.
Halloween 2026: UCLA's home game against Nevada drew an official count of 24,611.
Approximately September 2026: UCLA Athletics announced free regular season home games for students.
Nov. 13, 2026: UCLA plays Illinois at the Rose Bowl, the date the tuition offer applies.
Education Landscape
UCLA's incentives come as the Rose Bowl recorded its lowest average attendance since the Bruins moved to Pasadena, in a period when the Den Pass price was raised from $165 to $199. The tuition offer tests whether direct student benefits can reverse a multi-season attendance decline at the university's home venue.
Students who want to pursue this award should check in with BruWin Rewards and plan to arrive before kickoff and stay through at least the final quarter. Students with questions about how tuition credits are applied should contact the UCLA financial aid office.
The takeaway
Attendance incentives like this one can offset a real term of in-state tuition, so students who attend should confirm their BruWin Rewards check-in before the game. Whether the offer continues past Nov. 13 is still undecided, so it is worth watching for an announcement from UCLA Athletics.
What happens next
The tuition awards apply to the Nov. 13, 2026 UCLA versus Illinois football game at the Rose Bowl, and it is not yet known whether the offer will be extended beyond that match.
Further reading
For more on how aid and tuition costs work across the region, explore Financial Aid coverage for Los Angeles.
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Would you attend a free college football game if you were offered a tuition reward?
